It's Gotta Be the Sauce
When Bertolli wanted to feature a line of upmarket Gold Label sauces on their website, they asked me to write two long-form recipes that appealed to a premium-seeking demographic. The client's desired tone for the articles was somewhere between Bon Appétit and an indie foodie magazine. Their ultimate goal was to establish and concretize a connection between the Gold Label's artisanal ingredients and Bertolli's Italian heritage.
The Bertolli Cooking School site is currently being redesigned so please refer to the screenshots below until the new site is live.