Role
Senior Copywriter
My work was center stage.
I was often responsible for developing content for high-visibility pieces like landing page headers.
I like big jokes and I cannot lie.
I was occasionally tapped for any in-house social content, since I had the most experience, which also let me get some of my pun-centric sense of humor into my work.
Putting the spec back in respect
Not all of our initiatives on the brand side made it to prime time, but it didn’t stop me and my team giving our all to every creative project. This is one attempt to modernize the site that went by the wayside because of technical limitations but I wanted it to live on somewhere. Godspeed, little spec.
The kitchen sink and then some
Working with designers, we tackled the thorny question of how to best present the deluge of information required by law to customers browsing TV services. Some of out biggest challenges included whole-page redesigns that brought the AT&T website into the 2010s, and I’m currently working on bringing the page into the 2020s. That will mean a new, conversational tone across the brand, which will be incumbent on me and my team of writers to roll out across the site.