Copywriter; Creative Lead
Shareable, Snackable Content
USA Network acquired the rights to the first four seasons of five-time Emmy winning show Modern Family and needed an agency with social media chops to generate excitement around the channel’s new flagship prime time comedy series. "Make Our Family Yours" (MOFY) became the digital rallying cry that brought over 350K fans to the #MOFYNation Facebook page and 31.6K followers on Twitter.
As the social media creative lead, I worked with our design team to generate engagement by posting the show’s best quotes, exclusive behind-the-scenes trivia, vine videos, caption contests, and ridiculous memes made in-house. For over a year, we kept the buzz going around #MOFYNation and boosted viewership of USA's Friday night Modern Family mini-marathons: Thank God It's Modern Family (#TGIMF).