Summon the #Heathens

In a bid to gain credibility in the ongoing “TV Wars” as a creator of compelling original content, the WGN America network threw its hat in the ring with Salem. Meant to go head-to-head with the Sunday night traffic jam of great television, Salem is a twisted take on the actual witch trials that blends historical facts, settings, and characters with a shocking fictional interpretation.

How did WGNA's first foray into original programming go? By making Salem kick-ass, and by generating a rabid fan base that ate up the live tweeting experience created by our team, Salem was renewed by the third episode. As the case study below shows, stoking anticipation on social media led to unprecedented ratings for WGNA, and truly rabid second screen interaction with fans. Even William Shatner got into it...