Role
Copywriter
Arris, Arris, Who the @#$% Is Arris?!
Arris makes the best-selling cable modem on the market. There’s probably an Arris cable modem in your home right now. But odds are you’ve never heard of Arris before. That reality spurred Arris to find clever ways to raise consumer awareness of its brand, and one of those ways was to sponsor a racing team. However, at the 11th hour, someone realized the team's hauler (the truck that ships the car to races) needed a tagline.
The two taglines they chose for the hauler are now the slogans for the entire racing team operation.
